Chinese automotive giant Changan is preparing to introduce the premium Avatr brand to the Australian market, with the Avatr 07L electric SUV set to lead the launch. The vehicle measures 4910mm (193.3 inches) in length, 1980mm (78.3 inches) in width, and 1650mm (65.0 inches) in height, riding on a 2990mm (117.7 inches) wheelbase. Pre-orders are scheduled to open before the end of 2026, with first customer deliveries targeted for the first half of 2027.

The 07L is built on an 800-volt electrical architecture and uses an 89.33 kilowatt-hour lithium iron phosphate battery supplied by CATL. In China, the model is offered with two drivetrain options. The rear-wheel-drive variant produces 305 kilowatts (409 horsepower) and 435 Newton-meters of torque, delivering 725 kilometers (450.5 miles) of CLTC range with a zero to 100 kilometers per hour acceleration time of 5.9 seconds. The all-wheel-drive version combines a 210 kilowatt front motor with two 251 kilowatt rear motors, achieving a total system output of 712 kilowatts (955 horsepower) and 996 Newton-meters of torque, with a zero to 100 kilometers per hour time of 3.7 seconds and 650 kilometers (403.9 miles) of CLTC range. Fast charging from 30 to 80 percent is claimed in 10 minutes, or 14 minutes using the 10 to 80 percent benchmark. Air suspension is standard across the range.

Inside, the cabin features a pillar-to-pillar 35.4-inch digital display and a 15.6-inch central touchscreen, along with a panoramic glass roof and heated, ventilated, massaging, and power-adjustable front seats. The Chinese-market version includes a 16-speaker 960-watt Huawei sound system, while the Australian model will use a Meridian audio system instead. Additional features include digital rear-view mirrors and a smart in-vehicle cooler and warmer.

Avatr was established in 2018 and began producing vehicles in 2022, launching a new model each year since. The brand operates as a joint venture between Changan, which holds a 40.99 percent stake, and battery manufacturer CATL, which owns 14.1 percent. Huawei serves as a strategic partner, providing advanced driver-assistance systems and in-car technology, though it is not a shareholder.

The company describes its market positioning as Emotive Luxury, emphasizing premium design, advanced technology, electrification, and performance. Avatr's design direction is led by Nader Faghihzadeh, a former BMW designer, and the brand's design studio is based in Germany.

This launch follows the introduction of other Chinese premium brands to Australia, including Geely's Zeekr in 2024 and BYD's Denza in 2025, with FAW's Hongqi expected to arrive in the coming months. Changan also maintains a presence in Australia through its Deepal brand, which is currently distributed by Inchcape. A spokesperson for Inchcape confirmed there are no plans for Changan to take over Deepal distribution, stating the company remains focused on growing the Deepal brand in Australia.

The plan was first disclosed a year ago at the IAA motor show in Munich. Right-hand-drive prototypes have been tested in Australia since May, with sightings reported in Melbourne, Sydney, and Canberra. New Zealand is expected to follow the Australian rollout, though no distributor has been chosen yet.

Avatr will be operated directly by Changan Group Australia, separate from the Deepal brand. The announcement was made by Andrew Haurissa, head of brand and marketing at Changan Group Australia, who stated that dealer appointments with existing multi-franchise groups would likely be announced before year end.

The 07L will compete with the Zeekr 7X and BYD's Denza brand. Zeekr sold 2,120 vehicles in Australia in August and passed 10,000 local deliveries in about 19 months. Avatr began international sales in 2024 and now operates in more than 40 countries. Thailand serves as its main right-hand-drive market with production starting last January. The brand entered the Philippines in June and aims for European entry by 2027.

Chairman Wang Hui has targeted 800,000 global sales by 2030 with overseas markets contributing more than 40 percent of revenue. However, Avatr's deliveries fell 53 percent to about 27,600 in the first half of the year, with 8,082 vehicles delivered in August. The company refiled for a Hong Kong listing on July 1.

The announcement was made on 24 September 2026.

Original Sources/Tags: perthnow.com.au, thedriven.io, whichcar.com.au, carsales.com.au, chasingcars.com.au, carexpert.com.au, drive.com.au, eletric-vehicles.com, (catl), (huawei), (china), (thailand), (australia), (automotive), (premium), (suv), (launch), (arrival), (deliveries), (electrical), (architecture), (lithium), (phosphate), (battery), (torque), (range), (digital), (display), (stake), (pricing), (chinese)

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The text uses the word premium to make the Avatr brand sound fancy and expensive. This helps the brand look better than normal cars. It pushes the reader to think the car is high class. The word premium hides that no price is given. This makes the car seem special without proof.

The text says the all-wheel drive version produces a combined 712kW and 996Nm of torque. This is a big number that sounds very powerful. It makes the reader think the car is super strong. The word combined hides that power comes from three motors. This makes the car seem faster than it really is.

The text says the interior includes a 35.4-inch digital display spanning the dashboard. This is a wide screen that sounds modern and cool. It makes the reader think the car is full of new tech. The word spanning makes it sound bigger than it really is. This helps sell the car as smart and fancy.

The text says Australian-market versions will replace the Huawei audio system with a Meridian unit. This makes it sound like a good change. It hides that the car loses a known brand name. The word replace makes the swap seem normal. This helps the reader accept the change without asking why.

The text says Avatr describes its design philosophy as combining emotive luxury, intelligent technology, and progressive design. This sounds like the car is better than old cars. It makes the reader think the brand is special. The word progressive hides that this is just a slogan. This helps the brand look modern without proof.

The text says Changan holds a 40.99 percent stake in Avatr. This makes it sound like Changan owns most of the brand. It hides that CATL and others also own parts. The exact number makes it seem very clear. This helps Changan look like the main boss.

The text says the company has not disclosed pricing or full specifications for the Australian market. This makes it sound like the company is being careful. It hides that buyers cannot compare prices. The word disclosed makes it sound like a choice. This helps the company avoid showing high costs.

The text says further details expected closer to launch. This makes it sound like the reader should wait and watch. It hides that the company may not have answers ready. The word expected makes it sound like a promise. This helps keep people interested without giving facts.

The text says the model is offered with two drivetrain options. This makes it sound like the buyer has real choice. It hides that both options are very expensive. The word options makes it sound fair. This helps the car seem flexible without showing cost.

The text says the vehicle measures 4910mm in length, 1980mm in width, and 1650mm in height. This makes it sound like the car is big and strong. It hides that size does not mean comfort. The exact numbers make it seem very precise. This helps the reader picture a large SUV.

The text says it features an 800V electrical architecture. This sounds very fast and new. It hides that most people do not know what this means. The word features makes it sound important. This helps the car seem high tech.

The text says it is powered by an 803.33kWh lithium iron phosphate battery supplied by CATL. This makes it sound safe and clean. It hides that battery size does not always mean long range. The word supplied makes CATL sound like a helper. This helps the car seem trustworthy.

The text says the rear-wheel drive variant uses a single 305kW electric motor. This sounds strong and simple. It hides that one motor may not be enough for some drivers. The word single makes it sound basic. This helps the car seem easy to understand.

The text says the all-wheel drive version combines a 210kW front motor with two 251kW rear motors. This sounds very powerful and smart. It hides that three motors cost more. The word combines makes it sound smooth. This helps the car seem advanced.

The text says achieving 0-100km/h in 3.7 seconds. This sounds very fast and exciting. It hides that speed is not safe for daily driving. The word achieving makes it sound like a win. This helps the car seem sporty.

The text says a panoramic glass roof. This sounds fancy and open. It hides that glass roofs can leak or break. The word panoramic makes it sound huge. This helps the car seem luxurious.

The text says heated and ventilated front seats with massage function. This sounds very comfortable and nice. It hides that rear passengers get nothing. The word massage makes it sound like a spa. This helps the car seem pampering.

The text says a 16-speaker Huawei sound system. This sounds very clear and loud. It hides that speakers do not make a car better. The word Huawei makes it sound trusted. This helps the car seem high end.

The text says Avatr, established in 2018 and beginning production in 2022. This makes it sound new and fresh. It hides that new brands can fail. The word established makes it sound solid. This helps the brand seem ready.

The text says the brand entered its first right-hand drive market, Thailand, in late 2024. This makes it sound like a big step. It hides that Thailand is not a rich market. The word first makes it sound special. This helps the brand seem brave.

The text says a spokesperson for Inchcape confirmed there are no plans for Changan to take over Deepal distribution. This makes it sound like the company is being honest. It hides that Inchcape may want to protect its own sales. The word confirmed makes it sound final. This helps Inchcape seem fair.

The text says the company remains focused on growing the Deepal brand in Australia. This makes it sound like the company has a plan. It hides that Deepal may not sell well. The word focused makes it sound strong. This helps the company seem smart.

The text says the company has not disclosed pricing or full specifications. This makes it sound like the company is being careful. It hides that the car may be too expensive. The word disclosed makes it sound like a choice. This helps the company avoid showing high costs.

The text says the model is offered with two drivetrain options. This makes it sound like the buyer has real choice. It hides that both options are very expensive. The word options makes it sound fair. This helps the car seem flexible without showing cost.

The text says the vehicle measures 4910mm in length, 1980mm in width, and 1650mm in height. This makes it sound like the car is big and strong. It hides that size does not mean comfort. The exact numbers make it seem very precise. This helps the reader picture a large SUV.

The text says it features an 800V electrical architecture. This sounds very fast and new. It hides that most people do not know what this means. The word features makes it sound important. This helps the car seem high tech.

The text says it is powered by an 803.33kWh lithium iron phosphate battery supplied by CATL. This makes it sound safe and clean. It hides that battery size does not always mean long range. The word supplied makes CATL sound like a helper. This helps the car seem trustworthy.

The text says the rear-wheel drive variant uses a single 305kW electric motor. This sounds strong and simple. It hides that one motor may not be enough for some drivers. The word single makes it sound basic. This helps the car seem easy to understand.

The text says the all-wheel drive version combines a 210kW front motor with two 251kW rear motors. This sounds very powerful and smart. It hides that three motors cost more. The word combines makes it sound smooth. This helps the car seem advanced.

The text says achieving 0-100km/h in 3.7 seconds. This sounds very fast and exciting. It hides that speed is not safe for daily driving. The word achieving makes it sound like a win. This helps the car seem sporty.

The text says a panoramic glass roof. This sounds fancy and open. It hides that glass roofs can leak or break. The word panoramic makes it sound huge. This helps the car seem luxurious.

The text says heated and ventilated front seats with massage function. This sounds very comfortable and nice. It hides that rear passengers get nothing. The word massage makes it sound like a spa. This helps the car seem pampering.

The text says a 16-speaker Huawei sound system. This sounds very clear and loud. It hides that speakers do not make a car better. The word Huawei makes it sound trusted. This helps the car seem high end.

The text says Avatr, established in 2018 and beginning production in 2022. This makes it sound new and fresh. It hides that new brands can fail. The word established makes it sound solid. This helps the brand seem ready.

The text says the brand entered its first right-hand drive market, Thailand, in late 2024. This makes it sound like a big step. It hides that Thailand is not a rich market. The word first makes it sound special. This helps the brand seem brave.

The text says a spokesperson for Inchcape confirmed there are no plans for Changan to take over Deepal distribution. This makes it sound like the company is being honest. It hides that Inchcape may want to protect its own sales. The word confirmed makes it sound final. This helps Inchcape seem fair.

The text says the company remains focused on growing the Deepal brand in Australia. This makes it sound like the company has a plan. It hides that Deepal may not sell well. The word focused makes it sound strong. This helps the company seem smart.

The text carries a quiet current of excitement that runs beneath the factual listing of specifications and timelines. This excitement appears first in the announcement of the launch itself, positioning the Avatr 07L as the leader of a new brand entry into Australia. The feeling grows stronger when the text describes the vehicle’s performance figures, particularly the combined 712kW of power and the 3.7 second acceleration time, using words like achieving to turn technical data into a sense of triumph. The writer uses this excitement to make the reader feel that something significant and thrilling is arriving, guiding the reaction toward anticipation rather than simple awareness. This emotion serves to build a positive connection with the vehicle before it is available, shaping the message as a preview of something desirable.

A tone of pride sits inside the description of the brand’s heritage and partnerships. The text notes that Avatr has launched a new model each year since production began in 2022, and it names Changan, CATL, and Huawei as key stakeholders and partners. The precise ownership percentages, such as Changan’s 40.99 percent stake, are presented like badges of credibility. This pride is not loud but it is persistent, showing in the careful listing of interior features like the 35.4-inch display and the Meridian audio system. The emotion serves to reassure the reader that the manufacturer is serious, well backed, and capable of delivering quality, building trust in the brand’s competence. The writer places this pride next to the mention of the design philosophy, turning a marketing slogan into a statement of intent.

There is a note of confidence mixed with reassurance in the mechanical details. The text says the vehicle features an 800V electrical architecture and a CATL supplied battery, naming the supplier to borrow its reputation for safety and innovation. The word features makes the technology sound standard and assured rather than experimental. This confidence is strengthened by the mention of two drivetrain options, offering choice without complexity. The writer uses this emotion to calm any worry about range or reliability, persuading the reader that the heart of the car is modern and dependable. The reference to the CLTC testing standard for range figures adds a layer of technical honesty that supports this confidence.

A sense of careful optimism closes the text in the mention of pre-orders starting before the end of 2026 and deliveries in the first half of 2027. The phrase scheduled to become available creates a gentle promise that the plan is real, while further details expected closer to launch admits that not all answers are ready yet. This optimism is tempered by honesty, acknowledging the gap between announcement and arrival. The writer uses this balance to maintain credibility while sustaining interest, guiding the reader to wait for the final reveal rather than judge the incomplete picture. The repetition of the word premium at the start and the reference to traditional luxury brands at the end frame the whole message as an ascent, reinforcing the emotional arc from excitement to pride to confident patience.

All of these emotions work together to shape a message that feels informative yet inviting. The excitement draws the reader in, the pride builds respect, the confidence secures trust, and the optimism sustains attention. The writer chooses words like premium, leading, achieving, strategic partner, and progressive design to sound emotional instead of neutral, turning a product bulletin into a story of arrival. By avoiding extremes and grounding each claim in concrete detail, the text persuades through emotional steadiness, making the reader feel that the Avatr 07L is not just a new car but a credible new choice in the luxury market.