Nasdaq will begin listing the ProShares Ultra QQQ Top 30, with the ticker symbol QQXL, on Friday, August 15, 2025. This new exchange-traded fund will be listed on The Nasdaq Stock Market.

Data for this ETF, including quotations and trades, will be available through UTP Level 1, Nasdaq Basic, Nasdaq Level 2, and Nasdaq TotalView-ITCH. Daily valuation information will also be disseminated starting on August 15, 2025, through major index service providers.

Virtu Financial, identified by the MPID VIRT, will serve as the Designated Liquidity Provider for this ETF. Those interested in becoming market makers can contact Nasdaq Trading Services at +1 212 231 5180 starting on the listing date. Purchasers of this newly issued ETF are required to receive a prospectus or product description.

Original article (nasdaq)

Actionable Information: The article provides a specific date (August 15, 2025) for the listing of a new ETF, QQXL. It also gives a phone number (+1 212 231 5180) for those interested in becoming market makers. However, for a typical person, there is no immediate action they can take based on this information.

Educational Depth: The article offers basic facts about a new ETF, including its ticker symbol, listing date, and the data services that will provide its information. It mentions "ProShares Ultra QQQ Top 30," which implies a leveraged exposure to the QQQ index, but it does not explain what this means or the risks associated with leveraged ETFs. It does not delve into the "why" or "how" of ETFs or market making.

Personal Relevance: For individuals interested in investing, particularly in ETFs that track the Nasdaq 100, this information is relevant as it announces a new product. However, it does not provide enough detail for a person to make an informed investment decision. It does not explain the potential benefits or risks of this specific ETF.

Public Service Function: The article serves as a factual announcement of a new financial product. It does not offer safety advice, warnings, or emergency contacts. It is purely informational news.

Practicality of Advice: The only "advice" is for potential market makers to contact Nasdaq Trading Services. This is not practical for the average reader. The mention of needing a prospectus is standard practice but not actionable advice within the article itself.

Long-Term Impact: The listing of a new ETF could have a long-term impact on investment portfolios for those who choose to invest in it. However, the article itself does not provide guidance for long-term financial planning or investment strategies.

Emotional or Psychological Impact: The article is purely factual and is unlikely to have any significant emotional or psychological impact on the reader. It does not evoke feelings of hope, fear, or urgency.

Clickbait or Ad-Driven Words: The language used is neutral and informative, typical of financial news. There are no dramatic, scary, or overly promising words.

Missed Chances to Teach or Guide: The article misses a significant opportunity to educate readers about leveraged ETFs, their risks, and how they differ from traditional ETFs. It could have provided a link to the prospectus or suggested resources for learning about ETF investing, such as the SEC's Investor.gov website or reputable financial education sites. A normal person would need to do further research to understand what QQXL is and if it's suitable for them.

The text uses passive voice when it says, "Data for this ETF, including quotations and trades, will be available through UTP Level 1, Nasdaq Basic, Nasdaq Level 2, and Nasdaq TotalView-ITCH." This hides who is making the data available. It makes it seem like the data just appears without anyone actively providing it.

The text states, "Purchasers of this newly issued ETF are required to receive a prospectus or product description." This phrasing implies a mandatory action for buyers. It presents this requirement as a simple fact without explaining the purpose or benefit of receiving this information.

The provided text, while factual and informative, does not express any discernible emotions. It is a straightforward announcement regarding the listing of a new exchange-traded fund (ETF) on the Nasdaq stock market. The language used is neutral and objective, focusing on conveying key details such as the ETF's name, ticker symbol, listing date, data availability, and the designated liquidity provider. There are no words or phrases that suggest happiness, excitement, pride, or any other emotional state. The purpose of this communication is to inform potential investors and market participants about a new financial product, and it achieves this through clear and direct statements. The writer does not employ any persuasive techniques that rely on emotional appeals. Instead, the text relies on the inherent importance of the information itself to capture the reader's attention. The absence of emotional language ensures that the message is perceived as credible and professional, building trust through transparency rather than emotional manipulation. The text is structured to present information logically, without resorting to exaggeration or personal anecdotes to enhance its impact. The focus remains on the practical aspects of the ETF's launch, such as the availability of data and contact information for market makers, all presented in a factual manner.