Cognizant, an IT services company, is implementing a salary increase for approximately 80% of its eligible employees. This pay rise will be effective starting November 1, 2025. The company had previously announced during its second-quarter earnings that it would provide merit-based salary increases for most employees in the latter half of 2025.

These increases will apply to employees up to the Senior Associate level. The specific amount of the raise will depend on an individual's performance and their country of employment. For top performers in India, pay increases are expected to be in the high single digits. Earlier this year, Cognizant provided its associates with the highest bonuses in three years.

Original article (india) (bonuses)

Actionable Information:

There is no actionable information for a general reader. The article discusses a salary increase for Cognizant employees, which is specific to individuals employed by that company.

Educational Depth:

The article provides basic facts about Cognizant's salary increase plans, including the percentage of employees affected, the effective date, and the levels of employees eligible. It mentions that the raise is merit-based and dependent on performance and country of employment, with a specific example for top performers in India. However, it does not delve into the "why" or "how" of these decisions, nor does it explain the broader economic factors that might influence such company-wide pay adjustments.

Personal Relevance:

This article is only personally relevant to current Cognizant employees up to the Senior Associate level. For them, it provides information about a potential future pay raise. For individuals not employed by Cognizant, it has no direct personal relevance.

Public Service Function:

The article does not serve a public service function. It is a news report about a specific company's internal HR policy and does not offer warnings, safety advice, or tools for the general public.

Practicality of Advice:

There is no advice given in the article.

Long-Term Impact:

For Cognizant employees, this information could influence their future career planning and financial expectations. However, for the general public, there is no long-term impact.

Emotional or Psychological Impact:

For Cognizant employees, this news might evoke feelings of anticipation or motivation. For others, it is unlikely to have a significant emotional or psychological impact.

Clickbait or Ad-Driven Words:

The language used is factual and informative, without resorting to clickbait or ad-driven tactics.

Missed Chances to Teach or Guide:

The article missed opportunities to provide broader context or guidance. For example, it could have explained how employees can maximize their chances of receiving a merit-based increase by discussing performance metrics or how to research salary benchmarks in their respective countries. It could also have provided links to Cognizant's official career pages or HR resources for employees seeking more detailed information. A normal person could find more information by visiting Cognizant's official website or by speaking with their HR department if they are an employee.

The text uses "approximately 80%" which sounds like a lot of people. This makes the company seem generous. However, it also means that 20% of employees are not getting a raise. The text doesn't say why these people are left out.

The text mentions "merit-based salary increases" and that the amount depends on "individual's performance." This sounds fair. But it also says the raise depends on "their country of employment." This suggests that where you work might matter more than how well you do your job.

The text states that "For top performers in India, pay increases are expected to be in the high single digits." This highlights a specific group and a specific outcome. It might make people think about how this compares to other countries, but the text doesn't give that information.

The phrase "highest bonuses in three years" is used to describe what happened earlier this year. This makes the company look good. It suggests they are treating their employees well. It also sets a positive tone before talking about future raises.

The text conveys a sense of positive anticipation and appreciation, primarily aimed at building trust and encouraging a positive view of Cognizant. The announcement of a salary increase for a large portion of employees, specifically "approximately 80% of its eligible employees," suggests a feeling of fairness and reward. This is further reinforced by the mention of "merit-based salary increases," which implies that good work is recognized and valued. The timing of these increases, effective November 1, 2025, and the prior announcement during second-quarter earnings, create a sense of planned and consistent action, which can foster trust. The detail that increases apply to employees "up to the Senior Associate level" and that "top performers in India" can expect "high single digits" adds a layer of specificity that makes the information feel more concrete and less like a vague promise, thereby strengthening the feeling of genuine appreciation.

The writer uses words like "highest bonuses in three years" to highlight past positive actions, which serves to build confidence in the company's commitment to its employees. This statement acts as a form of persuasion by demonstrating a track record of rewarding employees, making the current salary increase announcement seem more credible and significant. The phrase "highest bonuses in three years" is a comparative tool that makes the past rewards sound more impressive than simply stating "good bonuses." This comparison amplifies the positive sentiment and aims to make readers feel that Cognizant is a company that consistently takes care of its people. The overall message is designed to make employees feel valued and to encourage a positive outlook on their future with the company, potentially inspiring continued dedication and effort. The careful selection of words and the framing of information are intended to create a feeling of optimism and satisfaction among the employees, reinforcing their connection to Cognizant.