At a recent real estate summit in Chennai, Arun M.N., the Chairman of Casagrand, discussed how technology has transformed the home-buying process. He noted that potential buyers no longer need to physically visit properties; instead, they can view homes virtually and complete purchases online using credit or debit cards. This shift has made the process much simpler and more efficient.

Arun shared that his company set an ambitious goal of reaching ₹1,000 crore (approximately $120 million) in revenue within five years—a target they successfully achieved. Currently, Casagrand is approaching ₹10,000 crore (about $1.2 billion) in sales value. He also mentioned that employees now own 10% of the company as part of a strategy to reward them before going public.

During the discussion, he highlighted changes in consumer behavior among younger generations who prioritize experiences over home ownership. The event was supported by various partners and organizations within the real estate sector, reflecting a collaborative effort towards growth in Tamil Nadu's real estate market.

Original article (chennai)

The article provides an insightful look into how technology has revolutionized the home-buying process, offering a glimpse into the future of real estate transactions. However, it falls short in several aspects when it comes to delivering actionable information, educational depth, and practical advice.

Actionable Information: While the article mentions the shift to virtual property viewing and online purchases, it does not provide any specific steps or guidance on how potential buyers can navigate this process. It fails to offer a clear roadmap or tools that readers can immediately use to embark on their home-buying journey.

Educational Depth: It lacks depth in explaining the 'why' and 'how' behind the technological transformation. There is no exploration of the underlying reasons for this shift or the potential challenges and benefits it brings. The article could have delved into the history of real estate transactions, the evolution of technology in this sector, or the impact of this change on different stakeholders.

Personal Relevance: The topic of technological advancements in real estate is relevant to potential home buyers, especially those who value convenience and efficiency. However, the article does not address the personal implications of these changes. It does not discuss how this transformation might impact the reader's financial planning, legal processes, or the overall home-buying experience.

Public Service Function: The article does not serve a public service function in the traditional sense. It does not provide any official warnings, safety guidelines, or emergency contacts. While it mentions the collaborative efforts within the real estate sector, it does not offer any practical tools or resources that the public can utilize.

Practicality of Advice: As mentioned earlier, the article lacks practical advice. It does not guide readers on how to navigate the virtual home-buying process, what to look for, or how to ensure a secure transaction. The absence of clear, actionable steps limits its usefulness for potential home buyers.

Long-Term Impact: The article touches on the long-term goal of Casagrand's revenue growth and the company's strategy to reward employees, but it does not explore the potential long-term impacts on the real estate market or the broader economy. It does not discuss the sustainability of this business model or the potential effects on housing affordability or the environment.

Emotional/Psychological Impact: The article does not aim to evoke any specific emotional response or provide psychological guidance. It presents information in a straightforward manner without attempting to inspire, motivate, or empower readers.

Clickbait or Ad-Driven Words: The article does not employ sensational or misleading language. It presents the information in a factual and professional tone, avoiding any clickbait tactics.

Missed Opportunities: The article could have been enhanced by providing a step-by-step guide to virtual home buying, including tips on how to evaluate properties online, negotiate prices, and ensure a secure transaction. It could have also offered insights into the legal aspects of online real estate transactions and provided resources for further learning or expert advice.

In summary, while the article offers a glimpse into the future of real estate, it fails to provide the depth, practical guidance, and personal relevance that would make it truly valuable to readers. It could have been more impactful by offering a comprehensive guide to the virtual home-buying process and addressing the broader implications of this technological shift.

The text shows a positive bias towards Casagrand and its Chairman, Arun M.N. It highlights their success and ambitious goals, making it seem like a great achievement. "Currently, Casagrand is approaching ₹10,000 crore (about $1.2 billion) in sales value." This sentence uses a positive tone to emphasize the company's growth and financial success.

The text conveys a range of emotions, primarily expressing excitement, pride, and a sense of progress. These emotions are evident throughout the discussion, with a strong emphasis on the positive impact of technology and the achievements of Casagrand.

Excitement is a prominent emotion, especially when discussing the transformation of the home-buying process. The text highlights how technology has made it simpler and more efficient for potential buyers, creating a sense of enthusiasm and a forward-thinking attitude. This excitement is further amplified by the mention of virtual viewings and online purchases, showcasing a modern and innovative approach to real estate.

Pride is another key emotion, particularly when Arun M.N. shares Casagrand's impressive revenue achievements. The company's ambitious goal of reaching ₹1,000 crore and their current approach to ₹10,000 crore in sales value are presented with a sense of accomplishment and satisfaction. This pride is also extended to the company's strategy of rewarding employees with ownership, fostering a positive and inclusive work environment.

The text also hints at a subtle shift in consumer behavior, with younger generations prioritizing experiences over home ownership. While this change may not be explicitly emotional, it suggests a certain level of understanding and adaptability, reflecting a company that is in tune with its target market.

These emotions serve to create a positive and inspiring narrative. By highlighting the excitement and pride associated with Casagrand's achievements and the transformative power of technology, the text aims to build trust and inspire confidence in the company's vision and capabilities. The collaborative effort mentioned further strengthens this trust, suggesting a unified front within the real estate sector.

To persuade readers, the writer employs a strategic use of language. The text is filled with powerful verbs and adjectives that emphasize the positive aspects of Casagrand's journey. Words like "ambitious," "successfully achieved," and "impressive" are used to describe the company's goals and achievements, creating a sense of admiration and respect. The repetition of revenue figures in rupees and their equivalent in dollars also adds emphasis, making the achievements more tangible and impressive.

Additionally, the personal touch provided by Arun M.N.'s presence at the summit adds a layer of authenticity and credibility to the message. By sharing his insights and experiences, he humanizes the company and its success, making it more relatable and inspiring. This personal narrative approach is a powerful tool to engage and persuade readers, as it creates a connection and a sense of shared experience.

Overall, the text skillfully employs emotion to guide the reader's reaction, creating a positive and inspiring impression of Casagrand and its journey. The strategic use of language and narrative techniques further enhances the emotional impact, steering the reader's attention towards the company's achievements and its vision for the future.