e& announced a significant financial achievement for the first half of 2025, reporting a consolidated net profit of AED8.8 billion, which reflects a remarkable increase of 60.7% compared to the previous year. The company's consolidated revenue also rose to AED34.9 billion, marking a year-over-year growth of 23.3%.

The earnings before interest, taxes, depreciation, and amortization (EBITDA) reached AED15.4 billion with an EBITDA margin of 44.1%. Additionally, e&'s global subscriber base grew to 198 million, representing a 13.1% increase from the prior year.

In the UAE specifically, e& saw its subscriber count reach 15.5 million due to heightened demand for advanced connectivity solutions and AI-powered services tailored for both individuals and businesses.

Chairman Jassem Mohamed Bu Ataba Alzaabi highlighted that this strong performance is attributed to strategic investments and a robust business model aimed at long-term value creation. He emphasized the launch of initiatives like the UAE Sovereign Cloud Launchpad in collaboration with AWS and the UAE Cybersecurity Council as key steps toward enhancing digital sovereignty and innovation.

Group CEO Hatem Dowidar noted that e&'s diverse revenue streams contributed significantly to its operational growth and financial success during this period. He mentioned strategic milestones such as divestments that improved financial flexibility and advancements in secure AI solutions through partnerships with companies like Qualcomm.

e& was recognized internationally as the world's Fastest Growing Brand by Brand Finance, underscoring its ambition and customer-focused innovations on a global scale.

Original article

This article primarily serves as a financial update and announcement of e&'s impressive performance for the first half of 2025. It does not provide any immediate actionable information for the average reader to take away and implement. There are no clear steps, plans, or instructions mentioned that would directly benefit or guide the reader's actions.

In terms of educational depth, the article offers some insights into e&'s financial achievements and growth strategies. It provides a glimpse into the company's initiatives and partnerships, such as the UAE Sovereign Cloud Launchpad and collaborations with AWS and the UAE Cybersecurity Council. However, it lacks a comprehensive explanation of the underlying factors contributing to e&'s success. The article could have delved deeper into the company's business model, its unique selling points, or the specific strategies that led to such significant growth.

The personal relevance of this article is limited for most readers. While it highlights e&'s subscriber base growth and its impact on individuals and businesses in the UAE, the average person's daily life is unlikely to be directly affected by these financial figures and initiatives. The article does not explore how these achievements could translate into tangible benefits for consumers or provide insights into potential future offerings or improvements that might impact the reader's experience.

There is no public service function evident in this article. It does not provide any official warnings, safety advice, or emergency contacts. Instead, it focuses solely on the company's financial performance and strategic moves. While it mentions e&'s recognition as the world's Fastest Growing Brand, this information does not directly benefit or assist the public in any practical way.

The advice and guidance provided in this article are not practical for the average reader. The strategies and initiatives mentioned, such as divestments and partnerships, are high-level business decisions that are not applicable or actionable for most individuals. The article does not offer any tangible advice or steps that readers could take to improve their own financial situations or engage with e&'s services more effectively.

In terms of long-term impact, the article does not provide any insights or guidance that would help readers plan, save, or make informed decisions with lasting benefits. It focuses on e&'s short-term achievements and growth rather than offering a vision or strategy for sustained success or long-term value creation for its customers.

The emotional or psychological impact of this article is minimal. While it may generate a sense of curiosity or interest in e&'s achievements, it does not empower readers with the knowledge or tools to address any specific challenges or improve their well-being. The article does not offer any strategies or insights to help readers navigate financial decisions or understand the broader implications of e&'s growth on their personal lives.

The language used in the article is not clickbait-driven or sensationalized. It presents the information in a straightforward manner, focusing on financial figures and strategic initiatives. However, the article could be seen as promotional in nature, highlighting e&'s successes and recognition without providing a balanced perspective or addressing potential challenges or criticisms.

To enhance the article's value, it could have included more practical information for readers. For instance, it could have provided a step-by-step guide on how individuals can leverage e&'s advanced connectivity solutions or AI-powered services to improve their daily lives. Additionally, including real-life examples or case studies of how e&'s initiatives have benefited specific businesses or individuals would have added depth and relevance.

The information provided focuses on a company's financial achievements and its impact on various stakeholders, including subscribers and the wider community. While it highlights economic growth and recognition, a social critique must evaluate the potential consequences for the fundamental units of society: families, clans, and local communities.

The described financial success, driven by strategic investments and a diverse revenue stream, may appear beneficial at first glance. However, it is essential to scrutinize the potential impact on the social fabric and the duties that bind families and communities together.

Firstly, the emphasis on advanced connectivity solutions and AI-powered services, while innovative, could potentially widen the digital divide within communities. This divide may exclude certain individuals or families, especially the elderly or those with limited access to technology, from fully participating in community life and accessing essential services. This exclusion could lead to a sense of isolation and a breakdown of community trust, as the vulnerable are left behind in the pursuit of technological advancement.

Secondly, the rapid growth of the company, as indicated by its subscriber base increase, may lead to a shift in focus from local communities to global markets. This shift could result in a neglect of local responsibilities, such as the protection of children and the care of elders, as the company's attention is drawn to international recognition and financial gains. The natural duties of kin to provide for and protect their own may be diminished as the company's priorities become increasingly distant from the local community.

Furthermore, the launch of initiatives like the UAE Sovereign Cloud Launchpad, while innovative, should be critically examined for their potential impact on local control and decision-making. Centralized initiatives, especially those driven by external collaborations, may erode the power of local communities to make decisions that directly affect their well-being. This could lead to a loss of autonomy and a sense of disempowerment, as local communities are no longer the primary guardians of their own destiny.

The recognition of the company as the world's Fastest Growing Brand may also have unintended consequences. This recognition could lead to a culture of excessive consumerism and a focus on material gains, which may distract from the fundamental duties of raising children and caring for the elderly. The pursuit of individual success and financial growth, if unchecked, could weaken the bonds of kinship and community, as personal ambitions take precedence over collective responsibilities.

In conclusion, while the described financial achievements may bring short-term benefits, the long-term consequences for the survival and strength of families and communities must be carefully considered. If these ideas and behaviors spread unchecked, we risk a society where the natural duties of kin are neglected, where community trust is eroded, and where the stewardship of the land is compromised. The ancestral principle of survival through procreation, protection, and daily care must not be forgotten, and it is the duty of all to ensure that these fundamental bonds are not weakened by the pursuit of economic growth and technological advancement.

"The company's consolidated revenue also rose to AED34.9 billion, marking a year-over-year growth of 23.3%."

This sentence uses positive language to describe the company's financial growth. The words "rose" and "growth" create a favorable impression, emphasizing the increase in revenue. By focusing on the numerical value and percentage, it highlights the success without providing context or comparing it to industry standards, which could offer a more balanced perspective.

The text primarily conveys a sense of pride and excitement, with a subtle undertone of ambition and determination. These emotions are expressed through the company's impressive financial achievements and the recognition it has received on a global scale. The language used is celebratory, highlighting the significant growth and success of e&.

The emotion of pride is evident in the company's announcement of its financial achievements. Words like "significant," "remarkable," and "strong performance" are used to describe the financial results, indicating a sense of accomplishment and satisfaction. This pride is further emphasized by the chairman's statement, attributing the success to strategic investments and a robust business model, which showcases confidence in the company's long-term vision and strategies.

Excitement is conveyed through the mention of various initiatives and partnerships. The launch of the UAE Sovereign Cloud Launchpad and collaboration with AWS and the UAE Cybersecurity Council are presented as exciting steps towards enhancing digital sovereignty and innovation. The group CEO's mention of diverse revenue streams and strategic milestones, such as divestments and partnerships with companies like Qualcomm, also contributes to this sense of excitement, as it suggests a dynamic and forward-thinking company.

The recognition of e& as the world's Fastest Growing Brand by Brand Finance is a powerful emotional tool. This recognition not only validates the company's achievements but also serves as a powerful motivator and a source of inspiration. It highlights the company's ambition and its ability to innovate and grow, which can evoke a sense of admiration and respect from readers.

The writer effectively uses emotional language to persuade by emphasizing the company's achievements and growth. The use of superlatives like "significant," "remarkable," and "Fastest Growing Brand" creates a sense of awe and admiration. By repeatedly mentioning the company's success and highlighting its strategic initiatives, the writer builds a narrative of a thriving, innovative, and ambitious organization. This emotional appeal is likely intended to inspire confidence in stakeholders, investors, and customers, encouraging them to associate with the company's success and vision.

In summary, the text strategically employs emotions to guide the reader's reaction, creating a positive and inspiring tone. The emotions of pride and excitement, coupled with the company's impressive achievements and global recognition, are used to build trust, inspire action, and shape a favorable opinion of e&. The emotional language and persuasive techniques employed effectively steer the reader's attention towards the company's strengths and future potential.