Dubai Electricity and Water Authority (DEWA) reported that it facilitated over 7.2 million digital transactions in the first half of 2025. This impressive number included 1.1 million transactions on its website, 2.6 million through its smart app, and 3.5 million via partner platforms, achieving a digital service adoption rate of 99.5%. By June 2025, DEWA also completed more than 100 integration projects with various government and private organizations.

The efforts align with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to improve digital services and accelerate transformation in Dubai. DEWA aims to enhance customer experiences through innovative technologies while promoting sustainability by reducing carbon footprints.

DEWA operates a range of green digital channels supported by clean energy data centers, including its website and smart app. Additionally, it offers services through Rammas, a virtual assistant powered by ChatGPT, available on multiple platforms such as Facebook and WhatsApp Business.

This initiative reflects DEWA's commitment to creating an advanced digital infrastructure that supports Dubai's ambition to be a global center for innovation and technology while ensuring efficient government operations without bureaucratic delays.

Original article

Actionable Information: The article does not provide specific steps or instructions for readers to take immediate action. While it mentions DEWA's digital services and integration projects, it fails to offer any practical guidance or tools for readers to utilize these services. There is no clear call to action or a detailed explanation of how individuals can access and benefit from these digital transactions.

Educational Depth: In terms of educational value, the article provides some insights into DEWA's initiatives and their alignment with Dubai's vision for digital transformation. It explains the adoption rate of digital services and the various platforms through which transactions are facilitated. However, it lacks depth in explaining the 'why' and 'how' behind these initiatives. For instance, it does not delve into the benefits of using clean energy data centers or how the virtual assistant Rammas powered by ChatGPT enhances customer experiences. The article could have provided more educational value by offering a deeper understanding of these technologies and their impact.

Personal Relevance: The topic of digital transformation and improved customer experiences through innovative technologies is relevant to individuals' lives, especially in a world that is increasingly digital. The article highlights how DEWA's efforts aim to enhance customer interactions and promote sustainability. However, it does not explicitly connect these initiatives to the reader's daily life or explain how these changes will directly impact them. For instance, it could have mentioned how reduced carbon footprints benefit the environment or how the improved digital services save time and effort for customers.

Public Service Function: The article does not serve an immediate public service function by providing official warnings, safety advice, or emergency contacts. While it mentions DEWA's integration projects and improved digital services, it does not offer any practical tools or resources that the public can use in their daily lives. It primarily serves to inform readers about DEWA's achievements and vision, rather than providing actionable information for the public's benefit.

Practicality of Advice: As mentioned earlier, the article does not provide any advice or tips for readers to follow. It focuses on reporting DEWA's achievements and initiatives, leaving readers without any practical guidance or suggestions on how they can personally benefit from these advancements.

Long-Term Impact: The article highlights DEWA's commitment to creating an advanced digital infrastructure and its alignment with Dubai's vision for innovation and technology. These initiatives have the potential for long-term positive impact, such as improved efficiency in government operations and a reduced carbon footprint. However, the article does not explicitly discuss these long-term benefits or provide a clear vision of how these changes will shape the future. It could have emphasized the potential for cost savings, improved sustainability, and enhanced customer experiences over time.

Emotional or Psychological Impact: The article does not aim to evoke any particular emotional response or provide psychological support. It presents information in a factual manner, focusing on DEWA's achievements and vision. While it may inspire some readers with its vision for a more sustainable and technologically advanced future, it does not actively engage with readers' emotions or provide any coping mechanisms or strategies for dealing with potential challenges.

Clickbait or Ad-Driven Words: The article does not use sensational or clickbait language. It presents information in a straightforward and professional manner, avoiding dramatic or shocking words. However, it could be argued that the use of phrases like "impressive number" and "achieving a digital service adoption rate of 99.5%" may create a sense of hype or exaggeration, which could be seen as a subtle form of clickbait.

Missed Chances to Teach or Guide: The article could have been more helpful by providing clear instructions or tutorials on how individuals can access and utilize DEWA's digital services. It could have offered step-by-step guides or tips for customers to navigate the website, smart app, or partner platforms. Additionally, it could have included real-life examples or success stories of how these digital services have benefited customers, providing a more tangible understanding of their impact.

The described initiatives by Dubai Electricity and Water Authority (DEWA) primarily focus on digital transformation and enhancing customer experiences. While these efforts may bring convenience and efficiency, a social critique reveals potential challenges to the traditional bonds and responsibilities within families and local communities.

The shift towards digital services, while innovative, can inadvertently diminish the natural duties of parents and extended family members to directly care for and raise children. With increasing reliance on digital platforms, there is a risk of reduced face-to-face interactions and a potential weakening of the strong kinship ties that have historically protected and nurtured the young and the elderly.

Furthermore, the integration of various government and private organizations into DEWA's digital ecosystem could lead to a complex web of dependencies, potentially fracturing the cohesive family unit. The burden of understanding and navigating these digital systems might fall disproportionately on younger, more tech-savvy family members, creating an imbalance in family responsibilities.

The use of virtual assistants like Rammas, while innovative, also raises concerns about the erosion of local authority and family control over the information and services accessed by their members. This could lead to a loss of privacy and a potential increase in vulnerability, especially for the most vulnerable members of the community.

The described initiatives, if not carefully managed, could contribute to a gradual shift in family dynamics, potentially reducing birth rates and undermining the social structures that support procreative families. This, in turn, would have severe consequences for the long-term survival of the community and the stewardship of the land.

The protection of children, the care of the elderly, and the preservation of resources are fundamental duties that have ensured the continuity of human societies. Any ideas or behaviors that weaken these bonds must be critically examined for their potential long-term impact on the survival of the people.

If these digital transformations are not accompanied by measures to strengthen local kinship bonds, there is a risk of creating a society where family responsibilities are increasingly outsourced to distant, impersonal authorities, and where the natural duties of parents and extended family are neglected or forgotten.

The consequences of such a shift are dire: a community that loses its ability to self-govern and care for its own, a society that struggles to reproduce and maintain its cultural heritage, and a land that is no longer stewarded with the care and respect it deserves.

It is essential to recognize that the survival of a community depends on the daily deeds and care of its members, not merely on technological advancements or abstract ideologies. The protection of kin, the preservation of resources, and the peaceful resolution of conflicts must remain at the heart of any societal endeavor.

"DEWA aims to enhance customer experiences through innovative technologies while promoting sustainability by reducing carbon footprints."

This sentence uses virtue signaling by highlighting DEWA's commitment to sustainability and customer satisfaction. The use of words like "innovative" and "sustainability" creates a positive image, suggesting that DEWA is environmentally conscious and focused on customer needs. It presents DEWA's initiatives as beneficial and forward-thinking.

"DEWA operates a range of green digital channels supported by clean energy data centers..."

Here, the term "green digital channels" is a word trick, suggesting that DEWA's digital services are environmentally friendly. This phrase may imply a positive impact on the environment, but it could be a misleading claim without further context or evidence.

"This initiative reflects DEWA's commitment to creating an advanced digital infrastructure..."

The sentence implies that DEWA's efforts are solely focused on creating an advanced digital infrastructure, potentially overlooking other important aspects of its operations. It presents DEWA's digital transformation as the primary goal, which might be a simplification of its overall mission.

The text primarily conveys a sense of pride and excitement, with underlying tones of ambition and a forward-thinking vision. These emotions are expressed through the impressive statistics and the ambitious goals set by Dubai Electricity and Water Authority (DEWA). The mention of achieving a digital service adoption rate of 99.5% and completing over 100 integration projects showcases DEWA's success and progress, evoking a sense of pride in their achievements.

The excitement is evident in the language used to describe DEWA's initiatives. Words like "impressive," "innovative," and "advanced" create a positive and enthusiastic tone, highlighting the organization's commitment to digital transformation. This excitement is further emphasized by the mention of DEWA's alignment with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, adding a sense of importance and purpose to their endeavors.

These emotions are strategically employed to guide the reader's reaction and build a positive perception of DEWA. By emphasizing their achievements and ambitious goals, the text aims to inspire admiration and trust in the organization's capabilities. The use of specific, impressive statistics and the mention of innovative technologies create a sense of awe and admiration, positioning DEWA as a leader in digital transformation and sustainability.

The writer effectively employs persuasive techniques to enhance the emotional impact of the message. One notable technique is the repetition of the word "million" when describing the number of digital transactions, which emphasizes the scale and success of DEWA's operations. Additionally, the use of phrases like "impressive number" and "achieving a digital service adoption rate of 99.5%" adds a layer of exaggeration, making the achievements sound even more remarkable.

Another persuasive tool is the comparison between DEWA's initiatives and Dubai's vision to be a global center for innovation and technology. This comparison not only aligns DEWA's efforts with a larger, ambitious goal but also implies that their success is crucial to Dubai's overall transformation. By associating DEWA's achievements with a broader, shared vision, the text creates a sense of collective pride and encourages readers to support and believe in DEWA's endeavors.

Overall, the emotional language and persuasive techniques used in the text effectively guide the reader's reaction, fostering a positive perception of DEWA's digital transformation journey and its contribution to Dubai's ambitious future.