Melbourne comedy duo Swag on the Beat, consisting of Jack Say and Isaac Gibbons, has gained significant popularity through social media, amassing over 3.3 million followers across platforms like Instagram, TikTok, and Facebook. Their journey began with a humorous video about Covid supermarket etiquette that went viral. Recently, they completed a live show tour in Australia, New Zealand, and England.

The duo acknowledges the changing landscape of comedy where traditional venues are less prominent. They agree with comedian Will Ferrell's view that while live performances are essential for honing their craft, today's comedians must also excel in social media management to succeed. Say expressed that modern entertainers need to be versatile and handle various aspects of their careers.

Swag on the Beat is also venturing into podcasting despite concerns about market saturation. Gibbons noted that there is a wide variety of podcasts catering to different audiences and emphasized the importance of creating content appealing to all age groups.

They aspire to produce inclusive comedy that resonates with diverse audiences while drawing inspiration from notable figures like Chris Lilley and Barry Humphries. The duo recently celebrated reaching one million followers on Instagram by announcing a secret project at an event in Brunswick.

Their collaboration with KitKat resulted in a new line of hoodies called Commuter Camouflage Hoodies as part of their efforts to expand their brand presence beyond social media.

Original article

The article about the Melbourne comedy duo, Swag on the Beat, provides some insights into their journey and aspirations but falls short in offering actionable information and practical guidance for readers.

Actionable Information: The article does not provide any specific steps or instructions that readers can take. It merely informs about the duo's achievements and plans, without offering any tangible actions for readers to follow.

Educational Depth: While it shares some interesting facts about the duo's rise to popularity and their views on the changing comedy landscape, it lacks depth in explaining the 'how' and 'why' behind their success. It does not delve into the strategies they employed to gain followers or the specific challenges they faced and overcame.

Personal Relevance: The topic may be of interest to fans of the duo or those interested in the comedy industry, but it does not directly impact the reader's daily life. It does not offer any advice or insights that would change how readers live, spend, or plan for the future.

Public Service Function: The article does not serve a public service purpose. It does not provide any official warnings, safety advice, or emergency contacts. It simply shares news about the duo's achievements and plans, without adding any real value to the public's knowledge or safety.

Practicality of Advice: As mentioned, the article does not offer any advice or tips. The closest it gets is mentioning the duo's belief in the importance of social media management for comedians, but this is not presented as a practical guide or strategy for readers to follow.

Long-Term Impact: The article does not discuss any long-term plans or strategies that would have a lasting impact on the readers. It focuses more on the duo's current achievements and future aspirations, without offering any insights into how readers can plan or prepare for the future.

Emotional/Psychological Impact: The article may inspire readers who are interested in comedy or social media influence, but it does not provide any tools or guidance to help readers deal with their own challenges or emotions. It does not offer any psychological insights or strategies for personal growth.

Clickbait/Ad-Driven Words: The article does not use sensational or clickbait language. It presents the information in a straightforward manner, without trying to manipulate readers' emotions for views or clicks.

Missed Chances to Teach/Guide: The article could have been more helpful if it included specific strategies or tips from the duo on how they gained such a large following across multiple platforms. It could have provided a step-by-step guide or at least some key insights into their social media management techniques. Additionally, including a list of resources or recommended podcasts/comedy shows could have added value for readers interested in exploring the comedy scene further.

The rise of social media platforms and the changing landscape of comedy, as exemplified by Swag on the Beat, present a unique challenge and opportunity for local communities and kinship bonds. While these platforms offer a wider reach and the potential for connection, they also shift the focus away from traditional venues and face-to-face interactions, which are vital for building and maintaining strong community ties.

The duo's acknowledgment of the need for versatility and social media management highlights a potential distraction from the core duties of family and community. In the pursuit of online success and entertainment, there is a risk of neglecting the fundamental responsibilities of raising children, caring for elders, and fostering a sense of belonging and duty within the clan. This shift in focus can lead to a breakdown of trust and a sense of disconnection, especially if the online persona and the reality of family life are not aligned.

The venture into podcasting, despite concerns about market saturation, further emphasizes this potential disconnect. While podcasts can cater to diverse audiences, the emphasis on creating content for all age groups may dilute the specific duties and responsibilities owed to different generations within a family. Elders, who often hold the wisdom and traditions of the clan, may be overlooked or marginalized in this pursuit of broad appeal.

The collaboration with KitKat, resulting in a branded merchandise line, is a prime example of how commercial interests can divert attention from local responsibilities. Instead of focusing on the stewardship of the land and the care of kin, there is a risk of prioritizing brand presence and economic gain. This shift in focus can lead to a fracture in family cohesion, as the pursuit of external validation and material success takes precedence over the duty to protect and provide for one's own.

The celebration of reaching one million followers on Instagram, while a testament to their online success, also underscores the potential for a distorted sense of achievement. In a world where online followers are valued over real-world connections, there is a risk of neglecting the fundamental duties of kinship and community. The secret project announced at the Brunswick event, while intriguing, may further divert attention from the core responsibilities of family and community, potentially leading to a sense of exclusion and confusion among those who are not part of the online audience.

If these ideas and behaviors spread unchecked, the consequences for families and communities could be dire. The focus on online success and commercial ventures may lead to a decline in birth rates, as the duties and joys of parenthood are overshadowed by the pursuit of online validation. Elders, who are often the guardians of tradition and wisdom, may be marginalized, leading to a loss of cultural heritage and a breakdown in the transmission of ancestral knowledge.

The erosion of local authority and the shift towards distant or impersonal entities for validation and success can fracture community trust. Without a strong sense of duty and responsibility within the clan, the stewardship of the land and the care of future generations may be neglected, leading to a decline in the very fabric of society and the continuity of the people.

In conclusion, while social media and online platforms offer opportunities for connection and entertainment, they must not overshadow the fundamental duties and responsibilities of kinship and community. The survival and strength of families, clans, and local communities depend on a balanced approach that prioritizes the protection of children, the care of elders, and the peaceful resolution of conflicts within the clan. It is through these daily deeds and commitments that the land is cared for, the vulnerable are defended, and the continuity of the people is ensured.

"Their journey began with a humorous video about Covid supermarket etiquette that went viral."

This sentence uses the word "humorous" to describe the video, which could be seen as a positive bias. It highlights the entertainment value of the video without mentioning any potential criticism or negative aspects. The focus on the video's humor might distract from other, more serious issues related to Covid etiquette.

"Swag on the Beat is also venturing into podcasting despite concerns about market saturation."

Here, the word "concerns" is used to describe the issue of market saturation. This word choice could imply that there are valid reasons for worry, potentially creating a sense of uncertainty and caution. It might suggest that the market is already crowded, which could impact the duo's success.

"They aspire to produce inclusive comedy that resonates with diverse audiences..."

The phrase "inclusive comedy" is a positive bias. It presents the duo's goal in a favorable light, suggesting that their comedy aims to be welcoming and appealing to a wide range of people. This bias emphasizes their desire for inclusivity without addressing potential challenges or limitations.

"Their collaboration with KitKat resulted in a new line of hoodies called Commuter Camouflage Hoodies..."

This sentence highlights the duo's collaboration with a well-known brand, KitKat. By associating themselves with a popular product, the text creates a positive image and implies a successful brand partnership. It might lead readers to view the duo's brand expansion favorably.

"The duo recently celebrated reaching one million followers on Instagram..."

The use of the word "celebrated" to describe reaching a milestone of one million followers is a form of positive bias. It emphasizes the achievement and creates a celebratory tone. This bias might influence readers to view the duo's success as significant and worthy of celebration.

The text primarily conveys a sense of excitement and optimism regarding the success and future endeavors of the comedy duo, Swag on the Beat. This emotion is evident throughout the passage, as it highlights their rising popularity, viral video success, and ambitious plans to expand their brand. The duo's journey, from a humorous Covid video to a live tour and now podcasting, is presented with a positive tone, suggesting a bright and promising future.

The emotion of excitement serves to engage the reader and create a sense of anticipation for the duo's upcoming projects. By sharing their aspirations and the steps they are taking to achieve them, the text inspires a feeling of hope and encouragement, almost as if the reader is on this journey with them. This emotional connection is further strengthened by the personal touch added through the mention of their secret project announcement and collaboration with KitKat, making the duo's story more relatable and engaging.

To persuade the reader, the writer employs a strategic use of language, focusing on the duo's versatility and ability to adapt to the changing comedy landscape. By quoting comedian Will Ferrell, the writer adds credibility to the argument that social media management is crucial for success, thus emphasizing the duo's awareness and adaptability. The writer also uses descriptive language to paint a picture of the duo's achievements, such as their "humorous video" and "live show tour," which adds an element of excitement and draws the reader into their story.

Additionally, the writer's choice to include direct quotes from the duo, especially their aspirations to create inclusive comedy, adds a layer of authenticity and emotion to the text. This personal touch allows the reader to connect with the duo on a deeper level, understanding their motivations and goals. By sharing their concerns about market saturation in podcasting and their determination to create content for all age groups, the writer effectively conveys a sense of determination and resilience, further inspiring the reader.

In summary, the text skillfully employs a range of emotional strategies to guide the reader's reaction, creating a positive and encouraging tone. By focusing on the duo's success, adaptability, and future plans, the writer inspires a sense of excitement and optimism, almost like a motivational story. The use of descriptive language, personal quotes, and a strategic focus on the duo's versatility all contribute to an emotionally engaging narrative, persuading the reader to share in the duo's enthusiasm and support their future endeavors.