The Ministry of Textiles has taken steps to support the handloom weavers in Andhra Pradesh by engaging experts from the South Zone Weavers’ Service Centre in Chennai. They are conducting a survey to assess the conditions surrounding Uppada Jamdani saree weaving and the socio-economic status of weavers in Kakinada district. The Uppada Jamdani technique, which is recognized under the Geographical Indications Registry, is known for its intricate double-sided motifs and relies heavily on skilled young women.

Kakinada MP Tangella Uday Srinivas mentioned that Union Textile Minister Giriraj Singh has been informed about the situation and has instructed WSC-Chennai to evaluate the challenges faced by weavers and stakeholders involved in this craft. The state government has proposed financial assistance of ₹12 crore (approximately $1.45 million) under the National Handloom Development Programme, with an additional ₹3 crore (around $360,000) in matching funds expected from local sources.

Currently, about 80% of weavers involved in this craft are women from fishing communities. However, there have been significant challenges; for instance, a local handloom cooperative has ceased production due to a lack of active weavers. As of now, only one designer specializing in Jamdani sarees remains within the region.

If successful, this initiative could benefit over 700 individuals engaged in weaving as they await recommendations from WSC-Chennai regarding future support and development strategies for this traditional craft.

Original article (chennai) (kakinada)

This article is mostly about telling a story and doesn't give you, the reader, much to do with the information. It's like a big picture puzzle with lots of pieces, but it doesn't show you how to put them together or what to do with the picture once it's complete. It talks about how the government and some experts are trying to help the weavers in Andhra Pradesh, but it doesn't tell you how you can help or what you should do if you want to support them. It also doesn't teach you a lot of new things that you can use to understand the world better. It's more like a report that tells you what's happening, but it doesn't explain why it matters or how it will change things in the long run. The article doesn't give you any special tools or resources to use, and it doesn't make you feel like you can do something important or make a difference. It's more like a news story that wants you to keep reading, but it doesn't really help you in a way that makes your life better or gives you new skills.

"The Ministry of Textiles has taken steps to support the handloom weavers in Andhra Pradesh..."

This sentence uses passive voice to describe the actions of the Ministry. It hides who is taking the initiative and making the decisions, making it seem like a neutral process. The use of "taken steps" implies a positive action, but it doesn't specify who is responsible or the extent of their support.

"The state government has proposed financial assistance..."

Here, the word "proposed" is a soft way to describe a government's plan. It downplays the commitment and makes it seem like a suggestion rather than a concrete action. This wording can create a false sense of security or progress without guaranteeing any actual support.

The text conveys a range of emotions, primarily centered around concern and a sense of urgency to address the challenges faced by the handloom weavers in Andhra Pradesh, particularly those specializing in the Uppada Jamdani saree weaving technique.

Concern is evident throughout the text, as it highlights the critical situation of the local handloom industry. The mention of a cooperative ceasing production due to a lack of active weavers and the presence of only one remaining designer specializing in Jamdani sarees within the region paints a picture of an industry in decline. This concern is further emphasized by the proposed financial assistance and the engagement of experts to evaluate the challenges. The text aims to create a sense of worry and urgency, prompting readers to recognize the gravity of the situation and the need for immediate action.

The emotion of hope also plays a significant role. Despite the challenges, the text suggests that there is a potential for improvement and support. The proposed financial assistance and the involvement of the Ministry of Textiles and the South Zone Weavers’ Service Centre indicate a commitment to addressing the issues. This emotion of hope is crucial in guiding the reader's reaction, as it provides a positive outlook and encourages a belief that positive change is possible.

To persuade readers, the writer employs a strategic use of language. The text repeatedly emphasizes the unique and intricate nature of the Uppada Jamdani technique, recognized under the Geographical Indications Registry, to highlight the cultural significance and value of this traditional craft. By doing so, the writer creates a sense of pride and a desire to preserve this heritage. Additionally, the mention of skilled young women as a key part of the weaving process adds a layer of emotional appeal, as it showcases the potential for empowering and supporting a vulnerable group.

The writer also employs a comparative strategy, contrasting the current situation with the potential for improvement. By highlighting the decline in active weavers and the lack of designers, the text creates a sense of loss and urgency. This contrast is further emphasized by the proposed financial assistance and the expected matching funds, which serve as a tangible sign of support and a potential turning point for the industry.

Overall, the emotions expressed in the text guide the reader's reaction by creating a sense of concern, urgency, and hope. The strategic use of language and persuasive techniques aims to evoke an emotional response, encouraging readers to support and advocate for the preservation and development of this traditional craft and the socio-economic well-being of the weavers.