Andhra Pradesh has initiated a significant horticulture plantation drive under the Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS), aiming to cultivate one lakh acres (100,000 acres) across the state. This initiative is designed to enhance rural livelihoods and generate sustainable income for small and marginal farmers. Shashibhushan Kumar, the Principal Secretary of Panchayat Raj and Rural Development, emphasized that the program is tailored to each region's agro-climatic strengths.

The crop strategy varies by region: North Andhra will focus on cashew, mango, coconut, acid lime, guava, seethaphal (custard apple), tamarind, silver oak, and rubber; Coastal Andhra will prioritize mangoes, cashews, acid lime, guava, coconut, sapota (sapodilla), pomegranate, and cocoa; while Rayalaseema will cultivate mangoes, sweet oranges, acid lime, guava, sapota and pomegranate. Farmers can choose fruit crops based on their preferences with guidance from horticulture officers regarding soil suitability and water availability.

A notable event in this program was a mega plantation drive on July 8 that covered 25 thousand acres in one day. The official launch took place at Veerapanenigudem village in Krishna district. In the previous fiscal year 2024–25 alone, over 63 thousand acres were planted with horticulture crops benefiting around 41 thousand farmers. For the upcoming fiscal year 2025–26, the goal is to expand this to one lakh acres.

Eligible beneficiaries can cultivate fruit-bearing trees on plots ranging from 0.25 acres to 5 acres with financial support of up to ₹1.09 lakh per acre over three years for expenses like land preparation and saplings. Continued support requires a survival rate of at least 50% for plantations monitored through a mobile app.

This initiative aims not only to provide seasonal wage support but also transform rural employment into consistent agricultural income with expected earnings between ₹80 thousand to ₹1 lakh per acre annually after harvests. The government’s approach blends employment opportunities with asset creation while promoting economic growth alongside environmental sustainability.

Original article (rayalaseema)

This article is like a big story about a plan to help farmers in Andhra Pradesh. It tells us about a special program where farmers can grow different kinds of fruits and get money to do so. The story explains how this plan is good for the farmers and can make their lives better. It gives us some important details, like how much land they can use and how much money they can get. But it doesn't tell us exactly what we, as readers, can do with this information. It doesn't give us any steps to follow or things to try out. So, while it has some useful facts, it doesn't really help us do anything specific. It's more like a report that tells us what's happening, but it doesn't teach us anything new or give us any super exciting ideas to try.

"This initiative aims not only to provide seasonal wage support but also transform rural employment into consistent agricultural income..."

This sentence uses positive words like "initiate," "aims," and "transform" to make the program sound good. It makes it seem like the government is helping people a lot. But it doesn't say if the help is enough or if it works well.

The text evokes a range of emotions, primarily centered around hope, optimism, and a sense of collective effort and progress. These emotions are subtly woven into the narrative, guiding the reader's reaction and fostering a positive perception of the horticulture initiative.

The text begins by highlighting the ambitious goal of cultivating one lakh acres, which immediately sets a tone of grand vision and potential for significant impact. This is further emphasized by the mention of enhancing rural livelihoods and generating sustainable income, evoking a sense of hope and optimism for the future of small and marginal farmers. The tailored crop strategies for each region showcase a thoughtful and personalized approach, suggesting a deep understanding of the unique needs and strengths of different areas.

The description of the mega plantation drive on July 8, covering 25 thousand acres in a single day, is a powerful demonstration of collective action and progress. It evokes a sense of excitement and achievement, almost like a celebration of the community's hard work and unity. The official launch event, held in a specific village, adds a human touch and a sense of grounded reality to the initiative, making it more relatable and tangible.

The text also conveys a sense of pride and accomplishment by highlighting the successful planting of over 63 thousand acres in the previous fiscal year, benefiting thousands of farmers. This achievement is a testament to the initiative's effectiveness and the potential for future success. The goal of expanding to one lakh acres in the upcoming year further reinforces this positive trajectory and evokes a sense of determination and ambition.

The financial support offered to eligible beneficiaries is a key emotional driver in the text. The promise of up to ₹1.09 lakh per acre over three years provides a tangible incentive and a sense of security, especially for those who may have previously struggled with financial stability. The requirement of a 50% survival rate for plantations, monitored through a mobile app, adds a layer of accountability and a sense of shared responsibility between the government and the farmers.

The expected earnings of ₹80 thousand to ₹1 lakh per acre annually after harvests are a powerful motivator, evoking a sense of financial freedom and the potential for a better quality of life. This promise of consistent agricultural income, combined with the government's approach of blending employment opportunities with asset creation, paints a compelling picture of a brighter future for rural communities.

The text also subtly conveys a sense of environmental sustainability and responsible stewardship. By promoting the cultivation of fruit-bearing trees, the initiative not only provides economic benefits but also contributes to ecological balance and the preservation of natural resources. This dual focus on economic growth and environmental sustainability adds a layer of moral responsibility and a sense of doing what's right for the community and the planet.

In terms of persuasion, the writer employs several effective techniques. The use of specific and tangible numbers, such as the acreage goals and the number of farmers benefited, adds credibility and a sense of realism to the initiative. The personal touch of mentioning a specific village and the survival rate requirement monitored through a mobile app creates a sense of proximity and accountability, making the initiative feel more tangible and trustworthy.

The writer also employs a strategic use of language, often choosing more emotional and descriptive words over neutral ones. For example, describing the initiative as a "significant horticulture plantation drive" and the crop strategies as "tailored to each region's agro-climatic strengths" adds a layer of importance and expertise to the endeavor. The use of phrases like "mega plantation drive" and "official launch" also creates a sense of eventfulness and significance, almost like a celebration of progress.

Overall, the text skillfully weaves a narrative of hope, progress, and collective achievement, guiding the reader's reaction towards a positive perception of the horticulture initiative. The emotional language and persuasive techniques employed by the writer effectively convey the initiative's potential impact, fostering a sense of support and enthusiasm for its success.