On July 10, 2025, Nasdaq will start listing two new exchange-traded funds (ETFs). The ETFs are the Horizon Nasdaq-100 Defined Risk ETF with the ticker symbol QGRD and the Horizon Digital Frontier ETF with the ticker symbol YNOT.

The daily valuation information for these ETFs will be available starting on their listing date and will be shared widely through major index service providers. GTS Securities, LLC will serve as the Designated Liquidity Provider for QGRD, while Virtu Financial will take on that role for YNOT.

Market makers interested in registering can contact Nasdaq Trading Services beginning on the same day. It is important for anyone purchasing these newly issued ETFs to receive a prospectus or product description before making any decisions.

Original article

This article doesn't provide much that can genuinely help or inform an average individual in a meaningful way. It lacks actionable information, as it doesn't give the reader something they can do or a specific plan they can follow. The content is mostly about announcing two new exchange-traded funds (ETFs) and providing some basic details about them, but it doesn't offer concrete steps or guidance that could influence personal behavior. In terms of educational depth, the article is also limited, as it only shares surface-level facts about the ETFs without explaining the logic or science behind them. The subject matter may not be personally relevant to most readers, as it's focused on financial products that might not directly impact their daily lives. The article doesn't serve a significant public service function, as it doesn't provide access to official statements, safety protocols, or resources that readers can use. Any recommendations or advice in the article are not practical or realistic for most readers. The content doesn't encourage behaviors or knowledge with long-term positive effects, and it doesn't have a constructive emotional or psychological impact. Overall, the article seems to exist mainly to inform investors about new financial products rather than to educate or help individuals in a broader sense. While it may be useful for some investors, for most people, it's just informational and lacks meaningful value. It's not designed to generate clicks or serve advertisements in an obvious way, but its usefulness is still limited to a specific group of people interested in financial products.

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The text says "it is important for anyone purchasing these newly issued ETFs to receive a prospectus or product description before making any decisions." This shows a bias towards protecting investors, which helps people who want to buy these ETFs. The words "it is important" make the reader think they need to be careful. This bias helps the people who sell the ETFs because it makes them look like they care about investors. The text does not say why this is important, but it still tells readers to be careful.

The text uses the phrase "will be shared widely through major index service providers" to talk about the daily valuation information for the ETFs. This shows a class or money bias because it talks about big companies that provide index services. The words "major index service providers" help these big companies by making them sound important. This bias helps rich people or big companies because it makes their services sound necessary. The text does not say what happens if people do not use these services.

The text says "GTS Securities, LLC will serve as the Designated Liquidity Provider for QGRD, while Virtu Financial will take on that role for YNOT." This shows a bias towards big financial companies because it names specific companies and gives them important roles. The words "will serve as" and "will take on" make these companies sound powerful. This bias helps GTS Securities and Virtu Financial by making them sound like they are in charge. The text does not say why these companies were chosen.

The text uses the phrase "Market makers interested in registering can contact Nasdaq Trading Services beginning on the same day." This shows a bias towards people who already work in finance because it assumes they know what "market makers" means. The words "interested in registering" help people who already know about finance by making it easy for them to join. This bias helps rich people or big companies because it makes it easy for them to get involved. The text does not explain what "market makers" means.

The text says "Nasdaq will start listing two new exchange-traded funds (ETFs)" without explaining what ETFs are or why they are important. This shows a cultural or belief bias because it assumes readers already know about finance and investing. The words "exchange-traded funds" help people who already know about finance by using terms they understand. This bias helps people who are already part of the financial culture by making it easy for them to understand. The text does not explain what ETFs are for readers who do not know.

The input text appears to be neutral and informative, providing details about the listing of two new exchange-traded funds (ETFs) on Nasdaq. Upon closer examination, however, it becomes clear that the text conveys a sense of professionalism and trustworthiness, which can be seen as a subtle expression of confidence and reliability. This emotion is conveyed through the use of formal language and the provision of specific details, such as the names of the ETFs, their ticker symbols, and the companies serving as Designated Liquidity Providers. The strength of this emotion is moderate, as it is not overtly expressed but rather implied through the tone and content of the text. The purpose of this emotion is to establish credibility and reassure readers that the information being presented is accurate and trustworthy.

The text also contains a hint of excitement and anticipation, particularly in the announcement of the listing date and the availability of daily valuation information. The use of words like "starting on their listing date" and "will be shared widely" creates a sense of expectation and momentum, which can inspire readers to take action or learn more about the ETFs. This emotion is relatively mild, but it serves to engage readers and encourage them to participate in the market. By presenting this information in a clear and concise manner, the writer aims to build trust and foster a sense of enthusiasm among readers.

The writer's use of emotion is subtle yet effective in guiding the reader's reaction. By conveying confidence and reliability, the text establishes a foundation for trust, which is essential for investors making informed decisions. The hint of excitement and anticipation helps to create a sense of interest and engagement, encouraging readers to learn more about the ETFs and potentially invest in them. The writer's goal is not to elicit strong emotions like fear or anger but rather to create a positive and informative tone that inspires action and builds trust.

The writer employs several techniques to persuade readers, including the use of specific details and formal language. The repetition of important information, such as the names of the ETFs and their ticker symbols, helps to reinforce key points and make them more memorable. The text also uses comparative language implicitly by presenting two different ETFs with distinct characteristics side by side allowing readers compare them easily without explicit comparison being made . Additionally comparing GTS Securities LLC with Virtu Financial indirectly highlights each company role , increasing emotional impact by creating contrast between providers . Furthermore there are no personal stories shared within this passage hence no emotional connection created via storytelling method however , facts presentation does indeed provide clarity thus building some level confidence within reader regarding authenticity . Overall these tools work together increase emotional impact steer reader thinking toward considering investing newly listed etfs while maintaining neutral tone throughout passage